As blog traffic steadily grows (roughly 80% Chinese, 20% English), the site has entered a “commercial monetization preparation phase.”
This article documents the current logic behind choosing ad platforms, along with the complete registration process and subsequent execution plan for two key platforms: Wanwei Ads and Carbon Ads.
1. Current Ad Monetization Strategy (Phased Design)
The website currently has the following characteristics:
- Monthly PV of approximately 100,000 (last 30 days)
- Technical blog (Laravel / Go / Docker / WordPress)
- Chinese traffic at roughly 80%
- English content continues to grow
- High proportion of desktop visits
📊 Current Ad System Plan
| Platform | Role | Current Status |
|---|---|---|
| AdSense | Basic ad fallback | Running stably |
| Wanwei Ads | Chinese traffic monetization | Submitted for review |
| Carbon Ads | English developer ads | Application submitted + AdSense support |
| Ezoic | Traffic optimization system | Not integrating for now |
👉 Current principle:
🧠 “Apply for verification first, no system-level integration”
2. Wanwei Ads Registration Process Record
📌 Figure 1: Publisher Eligibility Criteria
Core requirements include:
- Website needs ≥100,000 PV/month
- Only supports website properties
- Targeted at developers/technical audiences
- Low-quality scraped sites are prohibited
📌 Figure 2: Publisher Application Form
Information filled in includes:
- Website type (technical blog)
- Already integrated with AdSense
- Monthly PV of about 100,000 (growing)
- Website URL
📌 Figure 3: Application Submission Success Page
System prompts:
- Application submitted
- Waiting for review results
- Email notification upon approval
3. Carbon Ads Registration Process Record
📌 Figure 4: Carbon Ads Official Website Entrance
Carbon Ads is an ad network for developers:
- Brand ads from MongoDB / GitLab / Atlassian, etc.
- Focused on technical audiences
- High-quality, minimalist ad formats
📌 Figure 5: Application Form Filling Page
Information filled in:
- Website URL (English site recommended)
- Technical content description (DevOps / Backend)
- Monthly PV (about 100,000)
- Developer audience targeting
📌 Figure 6: Submission Success Page
Prompts:
- Form submitted successfully
- Entered evaluation phase
- Subsequent email communication
4. Next Execution Plan
The ad system is currently in the “eligibility verification phase,” and subsequent execution will proceed in three steps:
🟢 1. Waiting for Review Results
- Wanwei Ads: Under review
- Carbon Ads: Under evaluation
🟡 2. Maintain System Stability
Currently prohibited actions:
- ❌ Do not integrate Ezoic
- ❌ Do not adjust ad structure
- ❌ Do not break WPCode layout
🟢 3. Continue Content Growth
Key directions:
- Continuous expansion of English content
- Bing / Google SEO growth
- Technical long-tail traffic optimization
🟢 4. Final Monetization Structure (Planned Version)
If all approved:
- 🇨🇳 Chinese site → Wanwei Ads + AdSense
- 🌍 English site → Carbon Ads + AdSense
- 🧩 Supplement → VPS / SaaS affiliate marketing
5. Key Summary
The core focus of the current phase is not optimizing revenue, but rather:
🧠 Completing the “eligibility layout” for the ad system
✔ Current Status
- Wanwei Ads: Applied ⏳
- Carbon Ads: Applied ⏳
- AdSense: Running stably ✔
- Ezoic: Not integrating for now ❌