Investigation and analysis of a single click of Google AdSense ad revenue decline (with a drop of about 50%)

1. In Google AdSense’s income report for a period of time, the average income of a single click is about: US$1.55 (estimated revenue) / 30 (clicks) = US$0.05. as shown in Figure 1

Figure 1

2. Reference URL:https://www.shuijingwanwq.com/2021/08/04/5122/. The biggest possibility is that the Yoast SEO plugin is installed. In the end, it was decided to disable it. as shown in Figure 2

Figure 2

3. In the same length of time after the disabled, in the income report of Google AdSense, the average income of a single click is about: US$4.27 (estimated revenue) / 52 (clicks) = US$0.08. The average value in the report is: US$0.14. as shown in Figure 3

Figure 3

4. It can be determined that the Yoast SEO plugin will reduce the revenue of a single click. Because in the comparison of Figures 1 and 3, the page views are: 506 and 403, and the number of impressions is: 1103 and 1068, respectively, and there is no big difference. Although the Yoast SEO plugin has increased, the overall advertising revenue has dropped. The final decision is no longer enabled.