Site Planning and Google AdSense Configuration Guide

Blog Ads Optimization Practices

(1) From automatic ad to manual management: a data analysis based on WPCode ad configuration migration guide

(2) Site Planning and Google AdSense Configuration Guide

(3) WordPress Embedded Ad Optimization Guide: Implementing Google AdSense High Yield Layout with WPCode

1. Overall planning ideas

This article records the overall planning of website advertising space. Configure at this stage Google AdSense Mainly, at the same time reserve a position for access to other high unit price advertising platforms in the future.
core strategy:

• At the present stage: Insert Google AdSense ads in key locations to run through the cashing process.
• future expansion: If you apply for a higher unit price advertising platform,Prioritize replacement of high-value advertising slotsThe code, in exchange for the smallest changes for the maximum profit increase.

2. Advertising space value evaluation and future replacement priority

In order to make accurate decisions in the future, we divide the website advertising space into 4 value echelons according to ‘User Attention’ and ‘Click Conversion Rate’.In the future, after applying for a high unit price platform, please give priority to replacing the advertising space of the first and second echelons:

• 🥇 First Echelon: The highest value (it is strongly recommended to give priority to replacement)
  • Middle of the article: The user reads the most immersive position, and the click rate (CTR) is extremely high.
  • The beginning of the article (the first screen): When the user opens the page, he sees it at the first glance, and the exposure quality is the highest.
• 🥈 Second Echelon: High Value (recommended)
  • End of article: After reading the article, the user is still unfinished, looking for the next action, the conversion rate is high.
  • Top of the sidebar (first screen): With the user’s entire reading process, the exposure is stable.
• 🥉 The third echelon: medium value (maintain Google AD or replace on demand)
  • Home/Archive Page Content Top: The exposure is high when browsing the list, but the intent of clicking is not as good as the article page.
  • Above the search results: The user’s intention is clear, but the traffic is relatively small.
• 🎖️ The fourth echelon: low value (reserved to Google AD for long tails)
  • 404 pages: The flow rate is extremely small, and it mainly plays a guiding role.

; Static page/untitled page: The conversion is not very meaningful, 1 advertisement is enough.

3. 8 major templates Google AdSense ad slot configuration details

Combined with the above value echelon, the 8 core templates for WordPress, the specific configuration of Google AdSense is as follows:

1. Blog Home

• Ad position 1: sidebar [第二梯队]
• Ad Position 2: top of content area [第三梯队]
• google ad type: Display ads
• Dimensional advice: Sidebar 300×250, top 728×90 (responsive adaptive is recommended)

2. Single article ★Core realization page

• Ad position 1: The beginning of the article [第一梯队]
• Ad Position 2: the middle of the article [第一梯队]
• Ad Position 3: End of article [第二梯队]
• google ad type: Articles embedded + display ads
• Dimensional advice: Use adaptive at the beginning/end, and use the inline format in the middle.

3. Search results

• Ad position 1: Above the list of search results [第三梯队]
• Ad Position 2: sidebar [第二梯队]
• google ad type: Information flow ad + display ad
• Dimensional advice: Information flow ads must be consistent with the search result list style, sidebar 300×250.

4. All archives

• Ad position 1: top of content area [第三梯队]
• Ad Position 2: sidebar [第二梯队]
• google ad type: Display ads
• Dimensional advice: 728×90 on top, sidebar 300×250.

5. Index

• (As a general fallback template, the configuration is consistent with the archive page)
• ad position: top of content [第三梯队], sidebar [第二梯队]
• google ad type: Display ads

6. Untitled page / 7. Static page

• ad position: top or sidebar of content [第四梯队]
• google ad type: Display ads
• Dimensional advice: 1 ad slot is enough to avoid affecting the user experience of pages (such as us, contact forms).

8. Page: 404

• ad position: The center of the page (error prompt below)[第四梯队]
• google ad type: Display ads

; Dimensional advice: 1 adaptive ad, guide the user to click to leave the error page.

Implementation of WPCode and future alternatives

1. Current operation (Google AdSense)

In the WPCode plugin, create the corresponding code snippet according to the above position. For example, create a AD - the middle of the article (Google AdSense)[第一梯队] The PHP/HTML fragment, set to automatically insert in a single article.
Code snippet example structure:

<!-- 广告位：文章中间 [第一梯队价值] -->
<!-- 当前平台：Google AdSense -->
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-XXXX" crossorigin="anonymous"></script>
<ins class="adsbygoogle"
     style="display:block; text-align:center;"
     data-ad-layout="in-article"
     data-ad-format="fluid"
     data-ad-client="ca-pub-XXXX"
     data-ad-slot="XXXX"></ins>
<script>
     (adsbygoogle = window.adsbygoogle || []).push({});
</script>

<!-- 广告位：文章中间 [第一梯队价值] -->
<!-- 当前平台：Google AdSense -->
<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-XXXX" crossorigin="anonymous"></script>
<ins class="adsbygoogle"
     style="display:block; text-align:center;"
     data-ad-layout="in-article"
     data-ad-format="fluid"
     data-ad-client="ca-pub-XXXX"
     data-ad-slot="XXXX"></ins>
<script>
     (adsbygoogle = window.adsbygoogle || []).push({});
</script>

2. Future Replacement of Other Platforms Operation Guide

If you apply for an advertising platform with a higher unit price in the future, please refer toThe second part of the value echelonTo replace:

1. Log in to the WordPress background and open the WPCode plugin.
2. First step: give priority to finding [第一梯队] Code snippets of labels (such as: the beginning of the article, in the middle of the article).
3. Delete the Google AdSense code, paste the code of the new high unit price platform, and save it.
4. Observe the income data. If the new platform fill rate is insufficient, you can replace it with Google AD’s code as a guarantee.

5. Second step: If the first echelon is well replaced, it will be replaced gradually [第二梯队] location.

Description: Through the division of value echelons, when it is connected to a new platform in the future, it will no longer blindly. It can accurately lock the high conversion position for replacement, so as to achieve double maximization of revenue and maintenance efficiency.